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As Above So Below
A marketing slogan by the University of Wyoming is claimed to be sexist, racist, and counterproductive because it excludes women and people of colour...x3
University of Wyoming's 'cowboy' slogan rustles up some controversy
"The world needs more cowboys," the University of Wyoming says in a new marketing slogan.
But apparently not everyone agrees.
The slogan has drawn backlash from critics, including faculty members and Native American groups, who call the catchphrase sexist, racist and counterproductive to university recruitment -- because it excludes women and people of color, Reuters reported.
Darrell Hutchinson, a cultural specialist, told Reuters that people who do not fit the stereotypical image of a cowboy – “a white man with a wide-brimmed hat riding the range on horseback” – are not made to feel welcome.
“In a vacuum, the term ‘cowboy’ appears gender- and perhaps race-specific, but in the context of the branding campaign it is connected to images and words that show our cowboys are diverse, of every sex and background,” university spokesman Chad Baldwin said, according to Reuters.
“A cowboy is not what you are, but who you are,” Baldwin said.
...
University of Wyoming's 'cowboy' slogan rustles up some controversy
"The world needs more cowboys," the University of Wyoming says in a new marketing slogan.
But apparently not everyone agrees.
The slogan has drawn backlash from critics, including faculty members and Native American groups, who call the catchphrase sexist, racist and counterproductive to university recruitment -- because it excludes women and people of color, Reuters reported.
Darrell Hutchinson, a cultural specialist, told Reuters that people who do not fit the stereotypical image of a cowboy – “a white man with a wide-brimmed hat riding the range on horseback” – are not made to feel welcome.
“In a vacuum, the term ‘cowboy’ appears gender- and perhaps race-specific, but in the context of the branding campaign it is connected to images and words that show our cowboys are diverse, of every sex and background,” university spokesman Chad Baldwin said, according to Reuters.
“A cowboy is not what you are, but who you are,” Baldwin said.
...