The End Of Apple

nivek

As Above So Below
A little long but he seems to be correct and along with this Apple has had a few major problems with their phones which shouldn't be for the price...


The End Of Apple


Apple has had an incredible decade.

Since the iPhone debuted in 2007, the company’s sales have jumped tenfold. The stock has soared over 700%.

And up until last November, it was the world’s largest publicly traded company.

But two weeks ago, Apple issued a rare warning that shocked investors.

For the first time since 2002, the company slashed its earnings forecast. The stock plunged 10% for its worst day in six years.

This capped off a horrible few months in which Apple stock crashed about 35% from its November peak.

Apple1.jpg

Apple Wipeout

That erased $446 billion in shareholder value—the biggest wipeout of wealth in a single stock ever.

And it’s only the beginning…

Apple’s Strong Revenue Growth Hides a Dirty Secret

If you looked at Apple’s sales numbers, you wouldn’t see anything wrong.

Since 2001, Apple has seen steady revenue growth:

Apple2.jpg

Apple Sales

By this measure, Apple’s business seems perfectly healthy. But there’s a secret hidden behind these headline numbers.

Despite the revenue growth, Apple is selling fewer iPhones every year.

In fact, iPhone unit sales peaked way back in 2015. Last year, Apple sold 14 million fewer phones than it did three years ago.

Apple Kept Revenue Growth Only by Raising iPhone Prices

In 2010, you could buy a brand-new iPhone 4 for 199 bucks.

In 2014, the newly released iPhone 6 cost 299 bucks.

Today the cheapest model of the latest iPhone X costs $1,149!


It’s a 500% hike from what Apple charged eight years ago.

But technology always gets cheaper over time.

Not so long ago, a flat-screen high-definition TV was a luxury. Even a small one cost thousands of dollars. Today you can get a 55-inch one from Best Buy for $500.

In 1984, Motorola sold the first cell phone for $4000.

The average price for a smartphone today is $320, according to research firm IDC.

Cell phone prices have come down roughly 92%. And yet, Apple has hiked its smartphone prices by 500%!

Frankly, it’s remarkable that Apple has managed to pull this off.

But let me tell you this…


Apple Can’t Raise Prices Anymore

It comes down to the lifecycle of disruptive businesses.

Twelve years ago, only 120 million people owned a cell phone. Today over five billion people own a smartphone, according to IDC.

Apple was the driving force behind this explosion. As the dominant player in a rapidly growing market, it become the most profitable publicly traded company in history.

Then iPhone sales growth stalled in 2015. This would’ve been the end for most businesses.

But Apple did a masterful job of extending its prime through price hikes.

Its prestigious brand and army of die-hard fans allowed it to charge prices that seemed crazy just a few years ago.

But now iPhone price hikes have gone about as far as they can go.


After all, what’s the most you would pay for a smartphone?

$1,500?

$2,000?

How bad is this? It’s so bad that Apple now keeps it a secret.

In November, Apple announced it would stop disclosing iPhone unit sales.

This is a very important piece of information. Investors deserve to know it. Yet Apple now keeps it secret.

Keep in Mind, the iPhone is Apple’s Crown Jewel

iPhone generates two-thirds of Apple’s overall sales.


Let that sink in…

A publicly traded company that makes most of its money from selling phones is no longer telling investors how many phones it sells!

And its other business lines can’t pick up the slack for falling iPhone sales.

Twenty percent of Apple’s revenue comes from iPads and computers. Those segments are also stagnant.

Which means 86% of Apple’s business is going nowhere.

Could Apple go the other way and slash iPhone prices?



I ran the numbers.


If Apple cut prices back to 2016 levels, it would have to sell 41 million additional phones just to match 2018’s revenue.

Will Apple Meet Nokia’s Fate?

Before Apple, Nokia (NOK) was king of cell phones.

In 2007 the front-cover headline of a major business magazine read:

“Nokia: One billion customers—can anyone catch the cell phone king?”

The iPhone debuted in 2007. Here’s Nokia’s stock chart since then:

Apple3.jpg

Nokia

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Standingstones

Celestial
Apple should know that you can’t keep adding a few bells and whistles and then raise your prices astronomically. This goes for Android phones as well. Once you hit that $1000 mark, customers start to hang onto what they already own. The problem is Steve Jobs died. Apple has been treading water ever since.
 

Shadowprophet

Truthiness
I've never been a fan of Apple products, Their baseline is, "This is Technology for people who don't know how to use technology" They charge a person for literally every nickel and dime they can And sure, They are a status symbol "Look at my new iPhone" To a computer technician someone carrying iPhones and Apple products says "I don't know anything about technology" overcharge me"

Apple was doomed to die, As people become more and more aware of what's possible with technology and the internet, They begin to wonder why they are paying out the ass for software they can find for free on android and windows os'

What people buy when they buy apple is someone to hold their hand and give them a hug and take all their money.

#PassOnApple
 

wwkirk

Divine
I hate apple computers, though I still use their iPod.
But I seriously doubt that the company will go into a long skid, even if they deserve too.
 

erickson

Honorable
Perhaps this is a subject for the Tech Night Owl.

I changed batteries on my iPhone 6 last year during Apple's battery offer. I keep my iOS at 10 because later versions won't run apps that I want to use. I see no reason to replace the phone until something happens, and then it will be an Android with a BCM47755 chip.

Apple's biggest problem? My mom and users like her
 

Standingstones

Celestial
I have the IPhone 8 only because my wife talked me into changing over. I frankly like the Samsung phones better but I am locked in for the next couple of years. Apple is sitting on a pot of gold worth hundreds of billions of dollars. It will take a long time for their decline. Tim Cook is no innovator. The guy with the vision unfortunately died a few years ago.
 

Shadowprophet

Truthiness
I just don't dig apple, Not only do they charge someone for every possible microtransaction, They also just don't have the app support something like an android would.
 
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