Conspiracy? Country Music Star Wants Taco Bell To Stop Joking About The Illuminati According to The Tennesseean, Charlie Daniels, the country star isn't taking as light-hearted a view of Taco Bell's new "Belluminati" commercials. The commercials in question spoof the popular conspiracy theories that draw connections between images found on the U.S. Dollar – namely the "all-seeing eye" on the pyramid – and the shadowy "Illuminati," which refers to any number of real or imagined elite secret societies that control the world. While the ad spots ostensibly advertise Taco Bell's value menu, which now features 20 items for $1.00, that is exactly what we would claim if we were actually Occult Masterminds slowly normalizing our iron grip on the minds and bank accounts of an unsuspecting public. Mr. Daniels took his concern directly to – where else? – Twitter, where he posted the following message, as stern as it is brief. Daniels' tweet received at least one serious reply, most notably from the verified account of one Matt Allaire who weighed in on the deeper conspiracy that could be at work. Daniels has gone a lot further down this road before. Last July, he published a lengthy post on Facebook – veritable fountain of truth that it is – in which he decried: So what drives someone to believe in conspiracy theories whether in the existence of the Illuminati or a secret government? In one 2017 study, conducted by Anthony Lantian et al and published in the journal Social Psychology, researchers found that; The study further asserts that because "beliefs are like possessions," believing in conspiracies is not unlike differentiating yourself through consumption or appearance: they serve a similar psychological need. We're not sure that's the level of depth that Taco Bell was aiming for, but then again, who knows? Perhaps the Cult of the Chalupa is not far behind. Here's one of their commercials in full. Olé!